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The platform is rolling out a new feature that allows them to reduce the amount of AI-created media appearing in their streams. This move comes as the service revealed that it presently contains over 1 bn content made with AI.

Pilot Phase and Launch

The update is being tested over the following weeks before a widespread rollout. This shift coincides with a increase in AI content, spurred by new video-generation tools.

AI Proliferation Online

Recent reports that approximately a tenth of the fastest-growing channels on another major platform only show content made by AI. A considerable share of this output is considered “AI slop”, a phrase for inferior, mass-produced content that is often illogical or surreal.

Based on user feedback that many people enjoy content made with AI tools, from AI artwork to informative clips, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a platform representative.

AI on the Platform

The platform announced that there are currently 1.3bn videos on its app labeled as artificially created. In total, over 100 mn pieces of content are added to the service each day, making AI-generated material a relatively small portion of its complete catalog.

Customizing Your Feed

Users will be in a position to limit or boost the amount of artificial media they see by opening the “manage topic” feature in the app and picking AI-made media. Additional categories that currently be controlled under the filter cover politics, clothing, aesthetics, and movement.

AI Disclosure Rules

TikTok’s rules mandate creators to identify “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or emergencies. Any believable AI video that is without a tag can be deleted under its community policies.

Furthermore, the platform will from now on attach an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This action is aimed to help prevent users from attempting to bypass the disclosure requirement.

Educational Initiatives

The platform is additionally launching a two million dollar educational fund for experts and groups to develop informative material about using AI responsibly. This project will benefit charitable organizations dedicated to educating computer science.

Content Safety Approach

The platform has justified its safety measures, following debate over proposals to cut jobs for a large number of safety staff in Britain. The company is planning to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.

A senior executive stated that human moderation would remain essential, but artificial intelligence can protect employees by removing the most graphic content prior to it gets reviewed by staff. The platform stated a notable drop in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its AI tools.

We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”